The Centre for Media Monitoring is a Muslim Council of Britain project. Academics and specialists across the world recognise that mainstream media reporting of Islam and Muslims is contributing to an atmosphere of rising hostility towards Muslims in Britain.
CfMM’s vision is both to highlight negative trends in the media as well as promote good practice. In order to change the narrative surrounding Islam and Muslims, we aim to engage constructively with the media and empower communities in the following ways:
Create an evidence base of how Islam and Muslims are reported in the national broadcast and print media.
Develop insights on potential areas of improvement through evidence based analyses, reports and guidelines.
Advocate change and development through constructive engagement with key stakeholders.
Develop capacity and empower communities to positively engage with the media and provide potential stories.